When it comes to advertising, Thiruvananthapuram, the erstwhile Trivandrum is a place not to be ignored. The metropolitan population of the city amounts to around 1.70 million provides an enormous opportunity for advertisers to capture the minds of consumers
Kerala’s capital city Thiruvananthapuram is one among the best cities to live in India. With a lot of bureaucrats living who has more purchasing power, the place is a must for advertisers when advertising in Kerala. Apart from it, many tourist destinations are also part of Thiruvananthapuram. Starting from Kovalam, the beach which made an address to Kerala abroad in the past, Sree Padmanabha Swamy Temple, Ponmudi... the list goes on.
The first airport in Kerala, Trivandrum International Airport connects air passengers to this city. However Thampanoor is the geographic center of Thiruvananthapuram. The major railway station of the state, Trivandrum Central, the head office of the Kerala State Road Transport Corporation, the central bus station and many movie theatres and hotels are located here. For advertisers, Thampanoor is a prime spot to take their brand to all sects of people.
East Fort is among the most bustling areas in all of Thiruvananthapuram, famous for being home to the historic Sree Padmanabha Swamy Temple. It is full of people, tourists, shops and a plethora of commercial sites all around. It has witnessed the rise and changes of many an important kingdom, from erstwhile Travancore to modern day Thiruvananthapuram. The entire area has been declared by the State Government as a heritage site.
The imposing white gateway, located on the eastern side, facing the famous Chalai bazaar could be the first sight which will come into the mind when one thinks of East Fort. Built in C.E 1747 by King Marthanda Varma, the East Fort is the most prominent of the forts. A famous school of Kalaripayattu is located near to its Vettimurichakotta Gate. Straight in line with the East Fort gate is the Sree Padmanabha Swamy Temple. Built in traditional Kerala and Dravidian style, the architecture of this seven-storied temple-tower itself makes for a magnificent visual. As per Hindu traditions and beliefs, the deity of the temple is Lord Padmanabha, the incarnation of Lord Vishnu, the preserver of life. While entering one comes across the unique Methan Mani, a clock with a man’s face with two goats on either side on its dial. There are many other important gates including Nariadachankotta, Padinjarekotta and Azheekotta.
The temple itself attracts many devotees from inside and outside the state. The erstwhile royal family buildings including several small and big palaces, and palatial buildings built in traditional as well as western style of architecture also attracts many. The Ananthavilasam Palace, built by King Vishakam Thirunal in 1880, was constructed in the Baroque and Rococo styles of architecture. Other integral experiences in the area include the Kuthiramalika and the Navarathri Mandapam. Kuthiramalika or the Horse Palace gets its name due to the wooden carved structures of prancing horses along the entire length of its upper floors. The Navarathri Mandapam hosts the annual ten-day Navarathri celebrations,famous for its music festival that sees prominent personalities from across the industry gather in one spot for a glorious celebration. All this point out the fact that branding activities in this part of area garner much views than any other part of the city for advertisers.
Mall of Travancore which is situated right next to the International Airport is the latest attraction at the capital city. Spread across a vast expanse of 7 acres with the largest built-up area of 6.4 lakh sq ft, the mall have more than 300 brands spread over 150 stores including international brands, top of the line Indian brands and some popular brands from Kerala. There are 7 multiplex theaters, Playaza – a 15,000 sq ft play area with 11 indoor rides, 9D theaters and 60+ video game kiosks. An open area of 50 000 sq ft is designed for entertainment. The mall is open in the mornings for jogging and walking – with a 1.5 km track around the mall. The Mall of Travancore is all about fun, shopping and everything else under one roof. Branding activities focusing the mall will be added advantage for advertisers as it is quite evident that shopping mall culture is picking up in the capital city.
The 6 km MG Road, Trivandrum which starts from East Fort and ends in the Museum Road is also widely used by advertisers. The long list of commercial establishments and the presence of not more than 10 junctions in the MG Road stretch make it a prime spot.