Uber Eats, the food delivery arm of ride-hailing major Uber, has appointed actor Alia Bhatt as its brand ambassador in India. India is the first country for Uber Eats globally where the company has appointed a brand ambassador, Uber Eats said in a statement. “Alia is an inspiration to Indian millennials and we are thrilled to have her on board. The youth today relates to her easy-going, carefree and energetic personality. “She is known for her unique style and agility as an actor - the same qualities are an integral part of the Uber Eats DNA; thus making her the perfect fit to represent our brand in India,” Uber Eats India and South Asia Head Bhavik Rathod said. Alia Bhatt, expressing her excitement as Uber Eats’ first brand ambassador, said, “My work hours and plans keep changing, so the freedom/flexibility to get what I’m craving for whenever I want, right at the tap of a button, almost seems magical. I’m delighted to be associated with a young, innovative and energetic brand like Uber Eats and I look forward to all the excitement that’s in store with this partnership.”
Uber Eats was launched in India in May 2017. The food delivery service is available across 37 cities compared to 31 cities where the American company operates its rides business. Uber Eats started in 2014 as a small delivery pilot in Los Angeles and was launched as a separate application in Toronto in December 2015. It is now available as a standalone app in over 350 cities globally. The US-based company has been aggressively investing in its Uber Eats business globally. Earlier this month, Uber said gross bookings from Uber Eats grew more than 150 per cent in September quarter to USD 2.1 billion (excluding Southeast Asia and Russia) over the year-ago period.